By Jolanta Ryba, editor of Globe Prospect

260px-Demonstration_2004_ABWe are all experiencing the effects of globalisation, including importing tomatoes from Spain and bananas from the Caribbean. At the same time, despite the benefits, we have people protesting against negative aspects of globalisation, such as climate change and poor labour conditions in developing countries.


Very dynamic scientific progress has resulted in a wide range of economic and social relationships worldwide. Those relationships have caused extensive cultural and civilizational connections. The world is integrating now on economic and social level and this phenomenon is known as globalisation.

Positives and negatives of globalisation

There is an ongoing discussion about positives and negatives of globalisation; let me put the arguments of both sides as they are appearing in the media.


Pros of Globalisation

1.      International trade growth

  • Benefits for all countries taking part in cooperation
  • Foreign capital inflow
  • Production grow
  • New technologies investment

2.      Employment & business development

  • Unemployment solution
  • Better economic situation for employees

3.      Product and service development delivered on consumer demand

  • Large possibility of choice

4.      Cooperation in a global level

  •  Experiences exchange in environmental management of  our planet Earth
  • Removing unnecessary barriers between people in personal, social, national, international and global level.

5.      Improvements in many systems:

·         Modern systems of communication

·         New technologies

·         Transport system worldwide

·         Better work practices introduction after pressure groups protests

·         Global business management  skills

6.           Sense of human solidarity in a global scale, which is transnational

Cons of Globalisation


1.      Globalisation is showing all the weaknesses of governments taking part in the projects :

·         corruption,

·         incompetence,

·         non – existent, outdated or bad low regulations,

·         social injustice.

2.         Developing countries are less resistant to economic crisis

•           Financial crisis in Mexico 1994 – 95, South – East Asia 1997 – 98.

3.         Too big difference between the most rich and the most poor people in the world

•           Differences between social groups,

•           Mass  economic migration from poor countries to the rich ones,

•           Adaptation problems faced by illegal immigrants in the new countries.

4.         Multinational corporations strategy to replace production into less developed countries resulting in:

·         unemployment and job losses in some sectors of rich countries,

·         bad working conditions for underdeveloped countries employees,

·         Health & Safety issues compromised by Profit Dictatorship.

5.         The serious threats in the global scale:

·         Threat of hacking websites,

·         Ecological disasters threat.

·         International crime organisations development ,

·         Terrorist groups’ activity.


Globalisation, as a sign of ongoing world development, it is not positive or negative in itself. People see globalisation as a potential threat or opportunity to their lifestyle or work.



The solution could be as follows:

  1. Many initiatives for efficient fight for the world free from terrorism.
  2. Businesses evaluation is necessary:
  • Is the business ethical?
  • Is the business sustainable?
  • Is the business transparent?
  • Is it supporting its workers and local community?

3. Sustainability is the solution for well – balanced global business development. In that case all three areas of business activity: People, Profit and Planet are not in conflict. They are compatible with each other as Social Responsibility, Economic Value and Stewardship of Environment.


GLOBALISATION PICTUREThe conscious consumer

Think globally, have a globe prospect of business, which products and services you are using. Globalisation is an ongoing process and it is not possible to stop it. Globalisation ‘with the human face’ is possible. As a piece of advice for the consumer I would say – let’s be a conscious consumer.

Be aware about poor staff treatment practices abroad, in emerging markets or poor countries, where many of them are operating. Have an open eye on environmental issues and an aggressive big corporation polices, affecting staff everyday life.  Profit – only – dictatorship is not acceptable any more. It will always cause the protests in the name of democracy, solidarity and simple human honesty.



Globalisation and Sustainability Definitions


According to Open University definition, Globalisation – In relation to business, describes the process whereby working internationally has become quicker, easier and more cost-effective due to advances in technology, communications and logistics, as well as reductions in barriers to free trade. It is also used socially and culturally to discuss how groups and societies might become more homogeneous in their tastes, preferences and experiences as a result of exposure to ideas, goods and services from other countries. ‘Globalisation’ also refers to an extension of internationalisation in that most aspects of the product or service are integrated across many global locations.

We need to balance both: sustainable globalisation and profit dictatorship

By Centre of Sustainable Business Practices, 2016:

The goal in developing sustainable business practices is to create strategies that preserve the long-term viability of People, Planet and Profit, the proverbial triple bottom line. Sustainability requires that we see the world as an integrated system that connects businesses to society and the environment through both space and time. Pollution in one part of the world affects others thousands of miles away. Socially responsible corporate strategies impact communities not only today, but also leave lasting impressions for generations to come. 


Links and  references:

[1] Open University, B120, An Introduction to Business Studies, Glossary, and Prepared for the course team by Kirstie Ball with contributions from Judy Day, 2014.

[1] ‘Sustainability in retail sector’,  Dr. Padhi Priyadarshini, Associate prof., Roland Institute of Technology, Berhampur, Online published on 25 February, 2016,   International Journal of Marketing and Technology, Year: 2015.


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